Fuller’s Earth/Multani Mitti Clay

INCI Name: Fuller’s Earth
Alternative Names: Multani Mitti, Fuller’s Earth
Purity of the Ingredients: 100%
Country of Origin: India

BENEFITS AND USES:
Our premium-quality Fuller’s Earth, also known as Multani Mitti, is a time-honored natural remedy celebrated for its deep-cleansing and oil-absorbing properties. It has been a staple in skincare and haircare routines for centuries, especially for those with oily or acne-prone skin.

• Use it as a revitalizing face mask to draw out excess oil, dirt, and impurities, leaving the skin fresh, radiant, and visibly clearer.

• It helps soften the skin, enhancing its texture, tone, and overall appearance.

• Thanks to its excellent antiseptic and anti-inflammatory properties, it aids in reducing acne scars, dark spots, inflammation, and uneven pigmentation.

• As an anti-aging mask, it can visibly diminish the appearance of fine lines and wrinkles, promoting youthful skin.

• Due to its natural cooling and soothing nature, Fuller’s Earth is an effective anti-tan remedy and can help heal sunburns.

• Rich in essential minerals, it also works wonders for hair health—nourishing the scalp, protecting the strands from damage, and strengthening hair follicles.

• When used as a hair mask, it hydrates dry hair and leaves it soft, smooth, and full of life.

HOW IT WORKS:

• Absorbs excess oil and deeply embedded impurities from the skin and scalp.

• Offers instant soothing and calming effects, helping reduce itchiness and irritation.

CONCENTRATION AND SOLUBILITY:

• Recommended usage: 1–70% depending on the formulation.

• Partially soluble in water; insoluble in oil.

HOW TO USE:

1. Add Fuller’s Earth to the water phase of your formulation.

2. Mix thoroughly using a mini mixer at high speed to eliminate lumps.

3. Blend with the oil phase until well combined.

4. Add your desired active ingredients or natural extracts to complete the formulation.